What Are Muse Connectors?

Last reviewed 19 September 2026. Every claim below is backed by a source in Sources. Where we have no source, the guide says so.

The short answer

Muse is Meta's personal AI assistant. TechCrunch covered its debut on 8 September 2026.

A connector is what lets Muse reach into another product on your behalf — read your calendar, find a restaurant table, pull up an order, pay for something — instead of only talking about it. You connect the product once, and after that you ask Muse in plain language rather than opening the app yourself.

That is the whole idea. The interesting part is which products have one, who built it, and what actually works, and that turns out to be much harder to answer than it sounds.

Why there is no public list

The connector directory lives inside the Muse app, behind sign-in. From outside:

• muse.ai/connectors redirects to a sign-in page.
• The site's public sitemap lists four URLs — the home page, privacy, terms and support. No connector pages.
• Muse's robots.txt states that collecting data from Muse by automated means is prohibited without written permission, and disallows /connectors and /api/ outright.

So nobody outside Meta can publish a complete, current list, and we do not try to. We never crawl muse.ai — see our method for what we do instead. Everything we list comes from a public announcement, a maker's own page, press coverage, a post we have checked, or somebody opening the app and looking.

That is also why you will not find a connector count anywhere on this site. We do not know one, and neither does anyone else who is not Meta.

The kinds of connector

From the public evidence, connectors fall into five groups.

Meta's own apps. Instagram (including DMs), Threads, Facebook (including Marketplace) and Messenger. Meta's Help Center describes these as connecting through Accounts Center rather than being linked one at a time, and Alexandr Wang's launch post lists them as Muse-only.

Launch partners. Products that were named as working on day one. The part of Meta's launch list we could verify word for word covers Gmail, Google Calendar, Outlook, Plaid and OpenTable. Ticketmaster announced event discovery on Muse, with checkout still happening on Ticketmaster. Shopify announced Catalog, and a Shopify executive added that merchants shipping to the US are discoverable through it.

Payments. Link by Stripe was announced at launch by both Meta and Stripe, and is the mechanism behind "Muse bought it for me" stories.

Announced but not confirmed live. Retailers named at Meta Connect on 23 September, such as Walmart, Best Buy and Sephora, plus Instacart, Expedia and PayPal, were announced as coming. CNBC reported on 3 October that PayPal "isn't available yet". Our directory marks each one announced until a source shows it live. Shop Pay was once a disagreement between sources; Shopify settled it on 24 September by posting that Shop Pay is now available as a wallet in Muse.

Third-party submissions. Meta opened these at muse.ai/platform on 19 September 2026. No public source yet shows a third-party connector approved into the directory. Our own two submissions are pending, and they are not listed on this site until they are live and we can point at evidence. If you are building one, the submission guide is the first-hand walkthrough.

What people have actually done with them

Announcements say what a connector is meant to do. These are posts we checked against the poster's own words, where somebody describes doing it:

• Booking tickets. A reviewer ran Muse against another assistant on a hard booking task and reported "it booked me tickets" through Link, while the other one was still searching.
• Travel logistics. A user described handling flight changes and hotels through Muse with, in their words, very minimal intervention.
• Restaurant reservations. Another described trying difficult reservations through the OpenTable integration and liking that it was built in — though the post never says whether the booking landed, so neither do we.
• A connector somebody built themselves. A user asked Muse to build its own Strava connector and pasted an API key into a secure field, and said it worked.

We keep the full set, with the post behind each one, on the use cases page.

Friction people have reported

A directory that only lists wins is an advert. Things people hit:

• Linking a non-US account produced a 500 error.
• The Link in-app browser opened with empty fields.
• 1Password was not there when people went looking for it.
• Privacy objections to the redirect chain used when signing in to connect accounts.
• Concern about what a ticketing connector means for fan data.
• A "refusal loop", which Meta has said it has fixed.

Building your own

Two separate things get called "building a connector", and it is worth keeping them apart.

Custom connectors, built in Muse. Somebody at Meta demonstrated pointing Muse at an arbitrary API and having it write the connector in the Muse VM, and users have done the same — the Strava example above is one. This is a personal connector for your own use, and our custom connector guide covers it step by step.

A submission to the connector directory. This is the product route: you fill in the form at muse.ai/platform and Meta reviews it. That is what our submission guide covers, field by field.

What we can't tell you

• How many connectors exist. There is no public count, and we will not invent one.
• Whether any third-party submission has been approved. No public source shows one yet.
• What one user's directory looks like versus another's. At least one write-up notes the list varies by device, so a screenshot of somebody's app is evidence about their app, not about the catalogue.
• Hands-on reports for a lot of the launch names — Peloton, Function Health, Withings, Philips Hue, Tessie and Calendly among them. Several are named by Meta staff; we have not seen an independent account of anyone using them.