Why Can't Muse Shop on Amazon?
Because Amazon blocked it. By the night of Sunday 20 September 2026, people trying to shop on Amazon.com through Muse were shown a popup reading “Continued access by an unauthorized AI agent violates Amazon’s Conditions of Use, to which our customers have agreed”, according to GeekWire. Amazon told GeekWire it had asked Meta to remove Amazon from the Muse experience. There is no Amazon connector for Muse, and none has been announced in any source we have read.
What happened
Muse reaches outside services in two ways. It uses built-in connectors for partners such as Gmail and OpenTable, and it drives an ordinary browser session for everything else. The New Stack reports that shopping on Amazon.com used the second path. GeekWire quotes Meta's own launch materials on that mechanism: where a service has no API, the agent “can use the service through a browser the way you would.”
It worked before the block. The Verge wrote that it had used Muse during testing to buy tank tops from Amazon while other products were in the basket.
GeekWire's report is dated 20 September and was updated on 22 September. The Verge followed on 21 September, crediting GeekWire.
What Amazon objects to
GeekWire lists three objections, all in Amazon's framing:
- Meta did not tell Amazon that Muse would access its store.
- The agent does not identify itself when it browses.
- It appears to capture and store customer credentials, which Amazon says could create privacy and security risks.
Amazon also told GeekWire that Muse can reach account pages and order history if a customer prompts it to. Because the agent does not identify itself, Amazon says, that amounts to an undisclosed third party moving through customer accounts without its knowledge or consent.
Amazon's statement, as GeekWire printed it: “We think it’s fairly straightforward that third-party applications that offer to make purchases on behalf of customers from other businesses should operate openly and respect service provider decisions about whether or not to participate.” And: “Agentic third-party applications such as Muse have the same obligations, and we’ve requested that Meta remove Amazon from the experience.”
What Meta has said
GeekWire reported that Meta did not immediately respond to a request for comment on the Sunday night. We have not found a later statement from Meta about the block in any source listed on this page.
What Meta had said before the block is on the record. GeekWire quotes Meta saying Muse “has no visibility into people’s passwords or payment methods,” and that credentials a user shares “go into secure storage, so Muse can use them without seeing them.” Meta's safety write-up describes the design: the agent's code only ever sees a “surrogate” token, and the real credential is inserted at the network boundary. The New Stack's view is that neither side's claim about credentials can be checked by the merchant from outside. What Meta has published about credentials and connector permissions more generally is in our safety guide.
Why Amazon can do this
This is not new behaviour from Amazon. According to GeekWire, Amazon has spent the past year trying to keep outside agents off its site: it sued Perplexity over its Comet browser and moved to block shopping agents from Google and OpenAI. CNBC reported the same history.
The legal route has narrowed. GeekWire reports that the Ninth Circuit ruled on 4 August that the user, not the AI company, was the one accessing Amazon's computers under federal anti-hacking law, and that the court denied Amazon's petition for rehearing on 10 September. The ruling left claims built on contracts and terms of service open, and the popup Muse users see cites Amazon's Conditions of Use, not hacking. The New Stack adds that those terms were updated on 14 August and now require agents to identify themselves and stop when asked.
GeekWire also notes the contrast Amazon draws with its own shopping agent: Buy for Me identifies itself and lets brands opt out.
What people ran into
This is the part only a directory that saves posts can show you. Amazon is on our most-requested list, and the posts behind that row, all quoted word for word, show what the block felt like from the user's side:
- “I notice @muse being blocked by some sites including @amazon” (@sternadam, 23 September).
- “so irritated with Amazon. my favorite muse trick was paste a Twitter link of books to muse and ask it to add the samples to my kindle” (@mylordcod, 23 September).
- “I can't hook up Muse to my @goodreads because Amazon blocks it” (@thorn_neverwake, 23 September). Goodreads has its own row on the requests page.
- “Muse please add local browser use so you can use Amazon and other sites that block you”, from a user who also had trouble with Airbnb and VRBO (@jakemintz, 22 September).
- “@Amazon just make a @Muse connector ffs” (@jdpeterson, 22 September).
The Kindle and Goodreads posts are single users describing their own accounts. We have no source that says how far the block reaches beyond Amazon.com shopping, so treat them as reports, not as a map of what is blocked.
Some people went straight to alternatives. One asked for “a @Walmart or @Costco partnership if Amazon isn’t a possibility yet” (@DavidxFaz).
Where Muse can shop instead
Other retailers took the opposite route in the same week, as the press reported it.
- Shopify. On launch day Shopify posted that when someone shops with their Muse, “it searches Shopify Catalog to find the best match”, and that “Checkout happens directly in the app.” See Shopify Catalog. The New Stack reports that on 21 September the two companies announced agentic checkout with Shop Pay across Shopify stores, using a declared path and a single-use credential per purchase. Our Shop Pay page has Shopify's 24 September post that Shop Pay is now available as a wallet in Muse.
- Instacart. The Motley Fool reports that Instacart announced on 22 September that it is partnering with Meta so shoppers can use Muse to buy groceries through its platform. Our Instacart listing is marked announced.
- Walmart, Best Buy and others. Meta's Connect recap says “we’re adding Walmart, Best Buy, American Eagle Outfitters, DICK’S Sporting Goods, Fanatics, Gap, Michael Kors, Sephora, Ulta, and Wayfair, plus Shop Pay and PayPal for payments.” CNBC reported Meta AI chief Alexandr Wang naming several of the same partners at Connect.
“Adding” is not the same as live. We list a connector once a source shows it working, so Walmart and the others are listed as announced until then. For paying, Alexandr Wang announced at launch that Meta had “partnered with @stripe to add convenient payments to Muse with Stripe Link”; see Link by Stripe.
Can a custom connector get round it?
People have asked. PostFast quotes an r/MetaAI comment: “It feels bad to make my own amazon connector or united connector for instance when there are so many others who would need the same.”
We have no source showing a custom connector shopping on Amazon, and Amazon's popup says continued access by an unauthorised agent breaks its Conditions of Use. We do not suggest trying. What custom connectors are, and what they are good for, is in our custom connector guide.
What we can't tell you
- Whether the block has been lifted. GeekWire reported that Amazon said it was in direct conversation with Meta. We have seen no source saying it has ended.
- Whether Amazon will ever offer a connector. Nothing has been published either way.
- How many people it affects. Neither company has published a figure. The posts above are the ones we saved, not a count of users.
Related connectors
- Shopify Catalog — Shopify
- Shop Pay — Shopify
- Link by Stripe — Stripe
- Browser — Meta
Sources
- GeekWire — “Amazon blocks Meta’s Muse AI assistant in new standoff over agentic shopping” — Read 28 September 2026. Todd Bishop, 20 September 2026, updated 22 September. The popup text, Amazon's statement and objections, Meta's earlier credential wording, the Perplexity ruling, Buy for Me, and the launch-materials line on browser use.
- The Verge — “Amazon blocks Meta’s Muse AI agent” — Read 28 September 2026. Jess Weatherbed, 21 September 2026, crediting GeekWire. The Verge's own test purchase from Amazon before the block.
- The New Stack — “Amazon blocked Meta's Muse. Then Shopify wired it into every store.” — Read 28 September 2026. 23 September 2026. Amazon shopping used the browser path; Conditions of Use updated 14 August; Shopify's Shop Pay checkout announcement of 21 September.
- CNBC — Meta's standoff with Amazon over Muse — Read 28 September 2026. 23 September 2026. Amazon's earlier blocks of OpenAI and Google agents; Alexandr Wang naming retail partners at Connect.
- The Motley Fool — “Meta's Muse Is Building Momentum With Another Major Partnership” — Read 28 September 2026. 23 September 2026. Instacart's 22 September announcement.
- Meta Newsroom — “The Biggest News From Connect 2026” — Read 28 September 2026. The retailers Meta says it is adding. Announced, not shown live.
- Meta Research — “How We Built Safety Into Muse” — Read 28 September 2026. 8 September 2026. Surrogate tokens and credential insertion at the network boundary.
- PostFast — Meta Muse Connectors list — Read 28 September 2026. Updated 27 September 2026. Only its quotation of an r/MetaAI comment is used here.
- Shopify on X — Catalog on Muse — Checked against the saved post text 28 September 2026. 8 September 2026.
- Shopify on X — Shop Pay now available as a wallet in Muse — Checked against the saved post text 28 September 2026. 24 September 2026.
- Alexandr Wang on X — payments with Stripe Link — Checked against the saved post text 28 September 2026. 8 September 2026.
- @sternadam on X — blocked by some sites including Amazon — Checked against the saved post text 28 September 2026. 23 September 2026.
- @mylordcod on X — Kindle samples — Checked against the saved post text 28 September 2026. 23 September 2026.
- @thorn_neverwake on X — Goodreads — Checked against the saved post text 28 September 2026. 23 September 2026.
- @jakemintz on X — local browser use — Checked against the saved post text 28 September 2026. 22 September 2026.
- @jdpeterson on X — Amazon connector — Checked against the saved post text 28 September 2026. 22 September 2026.
- @DavidxFaz on X — Walmart or Costco instead — Checked against the saved post text 28 September 2026. 23 September 2026.
- MuseAIConnectors — most-requested connectors — Our own saved asks, each linked to its post. The Amazon, Goodreads and Walmart rows.
More guides
- How to Get Your App on Muse: Connector Submission Guide — First-hand walkthrough of the three-step connector submission, field by field, from our own two submissions.
- What Are Muse Connectors? — What a connector is, the kinds that exist, and what is and is not publicly visible.
- Muse Spark 1.3 on the Meta Model API — The model ids, the context window, and why “Muse Spark API” is the wrong name for it.
- Muse Code: What It Is and How It Ships — How Muse Code is distributed, what the SDK is, and how to track releases when the changelog has no dates.
- How to Create a Custom Connector in Muse — What Meta says about custom connectors, the steps people follow, and saved reports of them working and failing.
- Is Meta Muse Available in My Country? — US and Canada only, per Meta. The sources in date order, saved posts from elsewhere, and the local apps people want.
- Is Meta Muse Safe? Connectors and Permissions — Meta's safety design, the approval settings, what has gone wrong in public, and saved user reports.